All memories fade.Don’t let yours be forgotten.

Aerial drone shot of the beach, 2019

In 2019, we bought a drone, which gave us a cool perspective of the beach. In this shot...

JUN21
Secret Places, BC, Canada
Aug 12, 2017
Skiing at Mammoth Mountain, California, 2008

After the APTA conference in 2008 in Los Angeles, a few of us snuck up to Mammoth Mountain, CA, one of North America's greatest ski resorts...

Dad’s Wedding Speech
03:47
Beach wedding, September 15, 2012

September 15, 2012. It was a magical beach wedding just before late summer turned to fall, where we vowed to love each other forever...

Every story is worth saving.

Turn the moments you remember into stories you can hold onto.

Capture

Start with a memory. Add a photo, write it down, or simply talk. Invite others to add what they remember.

Shape

Explore the details, connections, and context that turn a memory into an engaging story.

Publish

Bring your stories to life in books made to be held, shared, and passed along.

Leave your mark

Something real. Something lasting.

Turn your stories into something you can hold, share, and relive.

The centerpiece

The Book

Hardcover, paperback, photo-heavy or illustrated — create a book that fits the story you want to tell.

Hardcover / paperbackOn-demand
A shelf of finished Heirloom books — a road-trip memoir, a 30th-birthday keepsake, a kids’ comic, a family recipe book, and an open photo spread — on a linen tabletop.
Other ways to share it

The Webpage

A living digital edition with shareable links.

The Audiobook

Narrated and ready for the platforms people already use.

The Time Capsule

Sealed today, unlocked on a date you choose.

The ComicComing soon

Illustrated panels that bring the moments to life.

Want it sooner?
The Contributor Model

One story. Many voices.

Bring together the people, memories, photos, and moments that make a story whole.

Owner / Author

Primary narrator. Owns the story arc and final approval.

Contributors

Family, friends, colleagues. Invited to add specific memories or perspectives.

Documents

Letters, certificates, news clippings, records — uploaded and synthesized.

Media

Photos and home video, uploaded and woven directly into the story.

SocialComing soon

Facebook, Instagram — raw material pulled in automatically.

Want it sooner?
Key Principle

When two contributors remember the same moment differently — that’s not a problem.

That’s a feature.

Two perspectives on the same event can be one of the most compelling things in the book.

Changing the way memories are saved and shared.

Built to make your stories shine

Storytelling, built in

You don’t have to be a writer.

Most memories come out as fragments. Heirloom shapes them into stories — using the structures great storytellers lean on, the arc that carries a reader from an ordinary moment to the one that changed everything. You bring the memory; Heirloom helps it become a story worth rereading.

Questions that draw it out

A good question can bring back the part you forgot you remembered. Follow the conversation, add the details, and let the story grow naturally.

It remembers, even if you don'tComing soon

Share the dates and moments that matter, and get a reminder when they come around.

Want it sooner?

Secure & responsible

Your stories are personal. They should stay that way. Built with privacy and security at the centre. Learn more →

A live editor

Coming soon

Want another set of eyes? Get hands-on help shaping, editing, and finishing your story from a professional editor.

Want it sooner?
Who We’re Building For

Every story deserves to be told.

The Individual

For yourself

Your life is full of stories worth telling. Capture the moments, people, places and experiences that made it yours.

MemoirRetirementLegacy

The Family

For the ones you love

Every family has stories worth sharing. Bring together the memories, voices and moments that make yours unique.

Aging parentFamily historianGift occasion

The Parents

For your children's children

Childhood moves quickly. Capture the adventures, milestones and everyday moments that make these years their own.

Baby milestoneFamily traditionFuture keepsake

The Group

For the people you did life with

Road trips. Seasons. Years of showing up for each other. Some stories are better told together. Let your whole group contribute.

FriendsTeamsReunions

The Organization

For the moments that matter most

Celebrate the people, moments and milestones that shaped your organization. Bring those stories together in one place.

Funeral homesCompaniesInstitutions
Public Release Soon

We’re almost ready.

We’re currently in the final phase of testing, working closely with around 100 members to make sure Heirloom is ready before we open it up more broadly.

Want to join the beta?

All memories fade.
Don’t let yours be forgotten.

Write your first story in under two minutes.

Every life deserves to be a book.

Brought to you by

Second Brain Labs

Second Brain Labs is a small workshop built around the belief that language is changing the relationship between people and technology.

© 2026 Second Brain Labs, Inc.Trying the impossible, one product at a time.